Kenny Kane

Co-Founder & COO
Stupid Cancer
Kenny Kane has been coding since the age of 13 and began a career as a pharmacy technician at the age of 15. He has extensive experience in social media integration, digital health platforms, graphic design, CRM design/implementation and broadcast communications.

In his current role as Co-Founder and Chief Operating Officer, Kenny oversees national aspects of all daily operations, including but not limited to eCommerce, IT, content curation, social media strategy, broadcast communications, mobile platforms, fiscal oversight, CRM/CMS, internships, fundraising, human resources and corporate operations.

A young adult personally affected by cancer through the diagnosis of family members and friends, Kenny has furthered the mission and reach of Stupid Cancer by developing corporate relationships with—among myriad others—Siemens, Health2.0, The Center for Nonprofit Success, General Motors, Seattle Genetics and National Coalition of Oncology Nurse Navigators. He was recently named the YNPN New York City 2013 Nonprofiteer of the Year.

Kenny received his BA in Communications from Farmingdale State College and currently resides in Brooklyn.

Follow Kenny @KennyKane

14:00 Case Study: Creating Unique Product Offerings To Drive The Brand

By attending this session, you will learn how the leading young adult cancer advocacy organization created a phenomenally successful ecommerce program that has yielded a sustainable revenue stream while solidifying its unique brand. Learn how to grow your store on a small budget, a lean staff, and a small social footprint.

• How to build brand identity within a specific demographic
• Find communication platforms that help make brand building easier
• Avoid and identify roadblocks
• Invite your community into your creative process
• Manage revenue and risk smartly