Kristin Smith

VP Digital
Stride Rite
Kristin Smith is Vice President, Digital for Stride Rite Children’s Group, part of Wolverine Worldwide Inc and is responsible for Stride Rite's ecommerce, digital marketing and social media. Prior to joining Stride Rite, Kristin was the eCommerce Sr. Manager for Bare Escentuals and held roles at companies ranging from Cost Plus World Market to boutique consulting firms. She attributes her passion for ecommerce to needing to send gifts and purchase items while living and traveling abroad. Kristin has a BA in International Relations from UC Davis, and has done graduate work at Yale, Stanford and University of London.

16:30 Social Panel Discussion: Combining Social With Your eCommerce Experience

Social is now woven into the eComm experience. How are you really doing it, and is it successful? Is it moving the needle at all? This panel looks at tons of ways to bring social into your ecommerce experience, and go beyond engagement. Get more sales from social.

• Look at what else you can do besides request “shares”or “Likes”?
• Add social successfully into your loyalty program
• Look at your website to help integrate with your social channels
• Encourage customers to be more social with you on your website
• Influence behavior with your customers and within their social circles