eTail East 2015

August 10-August 13, 2015

Call: 1.888.400.5404

Kylie Beals

Director of Performance Marketing & eCommerce
Clarks
Kylie Beals is the eCommerce Marketing Manager for Clarks, a 190-year old global brand that manufactures stylish shoes that are a pleasure to wear.  In her role, Kylie oversees direct response acquisition and retention marketing channels for Clarksusa.com, including PPC, email, affiliate, remarketing and display.

Prior to joining Clarks, Kylie held account roles at digital agencies such as Commission Junction and iProspect. She drove success for a slew of advertisers from the very large to the small across myriad verticals, but fell head over heels for retail. Today, Kylie considers herself lucky to be able to not just stand behind her product at Clarks, but stand (comfortably) in her product. 



The Search, Display & Online Media Summit

14:35 PM SEM Panel Discussion: Revamping Your SEM Efforts To Breathe New Life Into Your Campaigns

Search marketers face a super complex environment – they have to manage multiple campaigns, understand the impact of
changing search behavior, work with multiple devices, and much more. Accounts are more complex than ever. Our search experts will speak to topics that include the following:

• Changes you have seen in the search space over the last 12 months
• Looking at bid strategies
• Maximize the performance of your campaigns
• Tackling areas such as mobile search
• Looking at changes in the product feed space