Lisa Kolodny Johnson

VP Brand Marketing
Lisa Kolodny Johnson is Vice President, Brand Marketing and Communications at leading online grocer, FreshDirect. In this role she oversees brand development, creative, content and social marketing, and external communications. Lisa was previously at NBC Universal where she served as Vice President, Brand Marketing and Social Media for iVillage. In this position, she worked on the repositioning of the brand and built influencer programs, led social innovation, oversaw community outreach programs, reimagined Community Challenges, and helped launch an award-winning guest editor series. Prior to iVillage, Lisa was Senior Manager, College and Influencer Marketing at Playboy Enterprises, where she developed and implemented companywide digital/mobile strategy and creative direction for the college market. Kolodny has a track record of overhauling brands’ marketing strategies by identifying emerging platforms and developing platform-specific content that drives new audiences to engage with each brand.

Follow Lisa @kolodsofun

11:40 Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Consumers today eat, sleep and work with tons of devices. They are constantly researching, checking email, playing games, shopping – they are highly connected. Is your brand connecting to them in a meaningful way? Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

• Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
• Take advantage of the behavior of the always connected consumer
• Get data around their behavior to increase revenues