Main Conference Day Three

08:40 AM - 09:10 AM Registration & Networking Breakfast



09:10 AM - 09:25 AM Chairperson’s Opening Remarks - Social Annex

Al Lalani, Chief Strategist, Social Annex


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Al Lalani

Chief Strategist
Social Annex
Mobile is opening up tons of opportunities for retailers to grow sales, in all channels. They have to stay on the cutting edge of technology. Our panelists, with backgrounds in design, UX, technology and mobile customer experience, will help to keep you in the forefront of what is happening in mobile today. They’ll discuss innovation in mobile, and what is really working in retail today, and in the future.

• Think about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
• See how mobile has transformed retail experiences across channels
• Delve into the mobile payments space
• Discover which opportunities these innovations open up (new customer data, mobile loyalty programs beyond point based programs, etc.)


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Andrew Chen

VP Product, Design, & UX
BaubleBar
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Nick Rellas

CEO & Co-Founder
Drizly Inc.
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Marisa McClearn

Sr. Director, Product Management
Sears Holding Company
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Ed Laws

VP & GM, Performance Advertising, EMEA
InMobi

10:00 AM - 10:45 AM Mobile Conversion Keynote Panel Discussion: Turning Traffic into Sales: Making the Mobile Experience Better for Today’s Consumers

Beth Beiriger, Director, Product Management, Invaluable Scott Jungling, Front-End Engineering Manager, Build.com Blaine North, Sr. Product Manager, Saks.com Nitin Mangtani, Founder & CEO, PredictSpring
Retailers have to keep customers from abandoning the mobile experience – and that begins with providing what customers are looking for. Rent the Runway, a retail disrupter, provides millions of women access to designer dresses and accessories, and mobile is very much about accessibility. Shoebuy has been improving their mobile experience ever since the launch in 2009. How can you take advantage of traffic to your mobile site, and convert it into sales? Our panelists will show you how.

• Recognize consumer expectations around mobile
• Learn where mobile accurately fits into the path to purchase
• Using the right KPIs for mobile


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Beth Beiriger

Director, Product Management
Invaluable
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Scott Jungling

Front-End Engineering Manager
Build.com

Blaine North

Sr. Product Manager
Saks.com
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Nitin Mangtani

Founder & CEO
PredictSpring

10:45 AM - 11:20 AM Keynote: Don’t Leave Money On The Table: Beyond The Rack’s Mobile Q4 2014 Review

Richard Cohene, Director of Marketing, Beyond The Rack
Mobile has the potential to change retail as we know it. Richard jumped on the mobile bandwagon early, and has the results to show it. As part of his responsibilities Richard leads Mobile/Tablet/web/ APP/ IOS and Android. Richard is predicting over 60% of their traffic will come from mobile this year, and he is taking advantage of it. He’ll show you how in this keynote case study presentation.

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Richard Cohene

Director of Marketing
Beyond The Rack

11:20 AM - 11:50 AM Coffee & Refreshment Break

11:50 AM - 12:15 PM Case Study: A 360 Journey Of Mobile At Pep Boys

Chris Vitale, VP Digital Operations & eCommerce, Pep Boys Amanda Kendrick, Director eCommerce, Pep Boys
Amanda and Chris have been on a mobile journey this past year, and have been iterating (and reiterating) their mobile experience. They’ll take you on their journey, from how they started, to what they did, to their results. Take a thorough look at how mobile is changing at Pep Boys.

• Define the need: how to decide if you should build a site
• Decide on a path: Responsive, adaptive, translation layer
• Implement: Design, develop, deploy
• Test: how do you decide what to test?
• The Results: how did it work out?
• Continuous improvement: Ideate, test, and implement (rinse and repeat)

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Chris Vitale

VP Digital Operations & eCommerce
Pep Boys
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Amanda Kendrick

Director eCommerce
Pep Boys

12:15 PM - 12:30 PM The Affiliate Channel: You’re Doing it Wrong.

Brian Littleton, President & CEO, ShareASale
When polled, Retailers commonly list the Affiliate Channel as something they would like to pursue or invest more into during the current or coming year. Although it is a marketing strategy that Retailers frequently discuss, the Affiliate Channel is often misunderstood and improperly applied. In this session, we will address some of the common strategies as well as major pain points that arise time and time again. Presenter Brian Littleton is the Founder and CEO of ShareASale, an Affiliate Marketing Network with 15 years of experience helping Retailers grow their Affiliate Channel.

In this session you will learn:

• How to maximize value by considering attribution models other than traditional “last click”
• How to utilize goodwill and fundraising to target non-traditional Affiliates for your Channel
• How to set up and prepare for Mobile users within the Affiliate Channel
• Why it is important to have your Biz-Dev team involved in your Channel

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Brian Littleton

President & CEO
ShareASale

12:30 PM - 1:00 PM Case Study: How To Beat The Snot Out Of The Big Guys......

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You need this session! This is a back to the basics “how and why you need to treat customers better than your competitor does”. You will laugh, say “duh’ many times, and go back to the office with a bunch of ideas you can put to use immediately.

• Learn how and why it is so important to make folks love you
• See what customer service really is and why it is so important to do it right
• Discover simple and cost effective ways to make your customers love you so much they will feel too guilty to shop anywhere else

1:00 PM - 2:00 PM Meet & Greet Lunch For All Attendees

What’s for lunch? You’ll have some wonderful food, make new friends and reflect on the morning sessions during lunch.

2:00 PM - 2:30 PM Case Study: Creating Unique Product Offerings To Drive The Brand

Kenny Kane, Co-Founder & COO, Stupid Cancer
By attending this session, you will learn how the leading young adult cancer advocacy organization created a phenomenally successful ecommerce program that has yielded a sustainable revenue stream while solidifying its unique brand. Learn how to grow your store on a small budget, a lean staff, and a small social footprint.

• How to build brand identity within a specific demographic
• Find communication platforms that help make brand building easier
• Avoid and identify roadblocks
• Invite your community into your creative process
• Manage revenue and risk smartly

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Kenny Kane

Co-Founder & COO
Stupid Cancer

2:30 PM - 3:00 PM Getting Real: Responsive Adaptive Mobile Design

Scott Jungling, Front-End Engineering Manager, Build.com
Over the last 3 years Build.com’s mobile presence has gone from an abandoned standalone site to a vendor solution and now back to a homegrown Adaptive and Responsive. Through that unexpected journey we’ve learned how to marry the best of both worlds into a optimized customer experience.

• Learn about the evolution of Build.com's mobile web experience
• Understand how we’re utilizing Responsive Design, Adaptive Design, and Responsive Enhancement to build a tailored customer experience



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Scott Jungling

Front-End Engineering Manager
Build.com

3:00 PM - 11:59 PM Coffee & Refreshments / End Of Main Day Three