Main Conference Day Two

07:30 AM - 08:00 AM Registration And Networking Breakfast Inside The Solution Zone

Registration And Networking Breakfast Inside The Solution Zone

08:00 AM - 08:15 AM Chairperson’s Opening Remarks - SOASTA

Ann Sung Ruckstuhl, CMO, Soasta


img

Ann Sung Ruckstuhl

CMO
Soasta

08:15 AM - 08:40 AM Keynote: Gilt Going Global: An In-Depth Look At Successes And Challenges In A Global Market

Marshall Porter, SVP & GM, International, Gilt Groupe
With 9 million active members and 40% of Gilt’s revenue coming from mobile devices, the company has been in a tremendous growth mode since its inception. And the growth opportunity outside of the US is huge, if you know how to capitalize upon it. Marshall will guide you through detailed steps in their global journey, including hard learned lessons, successes, even failures – so that you can apply them back to your business.

• Making the consumer experience better for global customers
• Testing and customer data
• Targeting markets
• Scaling your organization globally
img

Marshall Porter

SVP & GM, International
Gilt Groupe

08:40 AM - 09:05 AM Why The ‘Customer Journey’ Shouldn’t Be Your First Priority

Fayez Mohamood, CEO, Bluecore Tim McCue, Senior Director, eCommerce, Jockey
How much more time, resources, and money should we spend on the ‘customer journey’? The answer is none, until we address the marketer’s needs first. The future of digital marketing is much simpler than maintaining bulky data feeds and large teams of technical resources to create your personalized messaging. In order to see higher returns, marketers must invest in tools that adapt to disparate sets of data while possessing the speed to communicate with consumers in a matter of seconds. Through a behind-the-scenes look into Jockey we’ll talk about a single facet of the marketing machine that represents how they think about digital marketing...and it starts with the marketer, not the customer.

img

Fayez Mohamood

CEO
Bluecore
img

Tim McCue

Senior Director, eCommerce
Jockey
Growing in a highly commoditized, saturated market is no easy feat, even for top online and multi-channel retailers. Each of our executive panelists has a unique growth story to share, as they’ve identified how to maximize the tools at their disposal. This session details how you can grab share from your competitors, no matter how large or small your company is.

• Review your organizational structures (why and how) as you continue to grow
• Look at today’s competitive environment (how to become a leader in your vertical)
• Enable holistic views of your customers
• Align customer experiences (or differentiating them) depending on your channel strategy
img

Jenn McClain-De Jong

SVP eCommerce & Alternative Channels
The Limited Stores
img

Corey Tisdale

CEO
Shopperschoice.com
img

Ed Deutscher

Vice President of Digital Applications
HSN
img

Neil Capel

Founder & Chairman
Sailthru

09:35 AM - 10:05 AM Bloody Mary Morning Refreshment Break: And You Can Get Your Game On! And Win Cash

Play for a chance to win $500 cash! Grab your friends, colleagues, strangers even and head into the Exhibit Hall. We’ll have virtual games ready for you! Get your sport on.

10:05 AM - 10:30 AM Keynote Case Study: The Digital, Cultural and Algorithmic Reinvention of Ashley Stewart – A Story of Core Principles and Innovation

James Rhee, Chairman & CEO, Ashley Stewart
Learn how a twice bankrupt brick-and-mortar retailer (without corporate WiFi) has become one of the country’s fastest growing, most engaged multi-channel brands in less than one year. Ashley Stewart is now a leading global plus-size fashion brand with a national store footprint, with tons of social engagement and a super high growth mobile driven eCommerce platform. Using learnings from their journey, this keynote will show a story of a digital revolution whose foundation was set in the principles and core values of their customers.

img

James Rhee

Chairman & CEO
Ashley Stewart

10:30 AM - 10:55 AM Keynote: Beyond the Button: How Testing Can Mitigate Risk and Help You Make Big Decisions

Chloe Lind, Senior Digital Optimization Strategist, Maxymiser
Maxymiser’s Managing Consultant, Chloe Lind, will cover how a strategic testing program within your organization not only optimizes your digital channels by improving conversion and online revenue growth, but is also used to optimize business functions for a company. Lind will discuss how through the deployment of A/B and Multivariate tests a company can vet other technologies, validate large scale development projects and help to define other key business objectives and further drive those decisions.

img

Chloe Lind

Senior Digital Optimization Strategist
Maxymiser

10:55 AM - 11:35 AM Refreshment Break In The Solution Zone: And You Get Your Game On! And Win Cash

Play for a chance to win $750! Grab your friends, colleagues, strangers even and head into the Exhibit Hall. We’ll have virtual games ready for you! Get your sport on.

11:35 AM - 12:00 PM Keynote: Taking Security Seriously To Protect Your Customers: Inoculating Yourself Against Cyber Threats

Jack Wood, CIO, Wayfair
In just 12 years, Wayfair grew from a small startup with $450,000 in revenue in 2002 to one of the largest online retailers of home furnishings and décor with $1.3 billion in revenue in 2014. Join Jack Wood, CIO of Wayfair, as he dives into why retail companies must place security atop their priority lists especially in high growth companies and why routine risk assessments are the key to ensuring the right security investments have been made to protect your customers. In this insightful presentation, you will hear why cyber security ranks among the highest priority in the company and how Jack was able to help grow revenue, customer-base, and employees by 400% in less than 3 years. During this period of hyper-growth, security ranked among the top initiatives.

• Doing internal security assessments, intrusion testing and auditing your data supply chain on a regular basis
• Managing your data supply chain securely and ensuring your data is protected
• Understanding PCI compliance both domestically and globally
• Crafting a data protection policy that every employee is aware of
• Finding the right security vendor for you

img

Jack Wood

CIO
Wayfair

Jeffery Sears was named one of 25 people shaping retail’s future, a major disruptor in the industry who is doing amazing things with his company, Pirch. Since launching PIRCH four years ago, he’s made the bricks-and-mortar environment more relevant than ever – a huge accomplishment considering shifts to online. Buying a custom suit online was an entirely new concept when Indochino launched in 2007, but the company has experienced rapid growth since then, and is now opening brick and mortar locations. Alex Ani has been working one of the most innovative projects in retail, and will present it at eTail East 2015. See how disruption and innovation are changing what retail looks like both today, and in the future.

• Look at disruption and innovation, and what they’ve meant to your business (traditional disruption v. non-traditional disruption)
• Balance innovation with day-to-day operating needs
• Use data in new ways to drive growth for your company
• Looking at future growth opportunities (new customer segments, channels, etc)


img

Jeffery Sears

CEO
PIRCH
img

Kyle Vucko

CEO
Indochino
img

Amy Labroo

Senior Director of Emerging Technology
Wyndham Hotel Group
img

Karl Wirth

CEO
Evergage
img

Ryan Bonifacino

CMO & SVP Digital
Alex And Ani

Invitation-Only Private Lunch

12:50 PM - 1:50 PM Invitation-Only Private Lunch Hosted By Zeta Interactive

Invitation-Only Private Lunch Hosted By Zeta Interactive

Invitation-Only Private Lunch

12:50 PM - 1:50 PM Invitation-Only Private Lunch Hosted By Oracle

Invitation-Only Private Lunch Hosted By Oracle

Lunch & Networking For All Attendees

12:50 PM - 1:50 PM Meet and Greet Lunch & Networking For All Attendees

What’s for lunch? You’ll have some wonderful food, make new friends and reflect on the morning sessions during lunch.


Track A: Data, Analytics & Attribution

1:50 PM - 2:00 PM Chairperson’s Remarks

Ruban Phukan, Co-Founder & Chief Product & Analytics Officer, DataRPM

img

Ruban Phukan

Co-Founder & Chief Product & Analytics Officer
DataRPM

Track B: Personalization, Customer Service & Loyalty

1:50 PM - 2:00 PM Chairperson’s Remarks

Romney Evans, Co-Founder, TrueFit
With Special Film Screening “The Future of Personalization” featuring Forrester’s Sucharita Mulpuru, presented by True Fit
img

Romney Evans

Co-Founder
TrueFit

Track C: Conversion Optimization & Usability

1:50 PM - 2:00 PM Chairperson’s Remarks

Don Nelson, Global Digital Practice Lead, Commerce & Content, eClerx

img

Don Nelson

Global Digital Practice Lead, Commerce & Content
eClerx

Track A: Data, Analytics & Attribution

2:00 PM - 2:30 PM Kick Off Case Study: Giving Business Users Faster Access To More Data

Ankur Gupta, Senior Director of Big Data, Sears Holding Company
If your business users could query larger data sets from more sources and consume data as it is created, how would that change decision making? Join Ankur Gupta, Sr. Director of Big Data, in this discussion about how Sears Holdings Corporation uses open source big data tools and technology to give business users across the enterprise access to more data faster than ever.

• Learn to accelerate data processing from 12 hours to 30 minutes to meet Marketing reporting requirements
• Hear how they modernized mainframe applications to keep up with growing big data demands without impacting the business user
• See how they established an enterprise data hub that enables self-service reporting capabilities for business users to run reports on enterprise data specific to their needs.

Giving business users greater access to data is a driving force behind the implementation of Hadoop, and plays a role in a wide variety of big data initiatives including pricing optimization and customer analytics.


img

Ankur Gupta

Senior Director of Big Data
Sears Holding Company

Track B: Personalization, Customer Service & Loyalty

2:00 PM - 2:30 PM Kick Off Case Study: Building Your Customer Service Brand Story

Amy Larson, VP Marketing & eCommerce, Glasses.com, Luxottica Retail
Glasses.com, an online retailer of prescription and non-prescription glasses and sunglasses, recently unveiled a new brand identity that further pushes their mission to change the way the world sees glasses. Glasses.com prides itself on being a customer-centric company. A key goal for the new roll-out is to alter the thinking around glasses from a medical utility to a style accessory that you update seasonally. They’ve created call center strategies to support the company’s rebranding and new vision, and their customer service team engages with customers to promote the idea that “style has no prescription”.

The company uses an intense training process to help customers find eyewear that truly reflects who they are. And in 2014, 30% of revenue was driven by the call center. This presentation will cover the following:

• Create a customer service vision
• Build an effective call center team
• Training objectives and techniques that drive sales/e-commerce

img

Amy Larson

VP Marketing & eCommerce, Glasses.com
Luxottica Retail

Track C: Conversion Optimization & Usability

2:00 PM - 2:30 PM Voice Your Opinion! Interactive Working Groups: Your Checklist For Checkout

Hugo Smoter, Head of Global Marketing, Spreadshirt
We’ll kick off with a short case study around the success that Spreadshirt has had with improving their checkout experience. Right before Christmas, they revamped their process and saw a nearly 7% increase in conversions. Hugo will review their old checkout and the changes that they made in detail, as well as present their new process. He will then walk through a “checkout checklist”, gathering audience feedback around every improvement that they’ve made, with an open discussion around what works (and pitfalls to avoid). Now is the time to make final improvements that can truly move the needle during the upcoming holiday season.
img

Hugo Smoter

Head of Global Marketing
Spreadshirt

Exhibit Hall Meet-Ups And Activities

2:00 PM - 2:30 PM Join Us In the Social Lounge For Retailer-Only Meet-Ups

John Deming, Marketing Manager, Digital and Direct Marketing, Seventh Generation
Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION



John Deming

Marketing Manager, Digital and Direct Marketing
Seventh Generation

Track A: Data, Analytics & Attribution

2:30 PM - 2:55 PM Using Data To Create Unique View Of Real-Time Ecommerce Trends

Alex Bryan, Head Of Acquisition And Retention, PCA Predict
The term ‘Big Data’ has been one of the biggest tech buzzwords over past few years, yet many businesses fail to understand their consumer data. PCA Predict mines huge volumes of data, processing billions of transactions every day for our 10,000 customers. Discover how our analysis provides the retail industry with a unique view of real-time online trends on peak trading days such as Black Friday and Cyber Monday supporting key actions to make sure your business is ready for 2015 holiday period
img

Alex Bryan

Head Of Acquisition And Retention
PCA Predict

Track B: Personalization, Customer Service & Loyalty

2:30 PM - 2:55 PM Redefining Product Discovery On Deborahlippmann.com - How Intelligent Site Search & 1:1 Personalization Led To A 45% Increase In Conversions & Greater Customer Engagement

Mark Lippmann, Managing Partner & Co-Founder, Deborah Lippmann Monal Patel, SVP Sales & CBO, UNBXD
For Deborahlippmann.com, a leading beauty brand, offering a positive customer experience is paramount. It was this dedication to customer satisfaction that led them to explore ways to improve product discovery on their site and personalize the entire purchase journey for their customers. Deborah Lippmann then joined forces with Unbxd to deliver exceptional product discovery experiences through site search, navigation & personalized recommendations, on both desktop and mobile, and saw a dramatic increase in conversions as well as customer engagement.

In this power-packed session join Mark Lippmann, Managing Partner & Co-Founder at Deborah Lippmann, and Monal Patel, SVP & CBO at Unbxd, as they take you through deborahlippmann.com’s approach to experience driven commerce and how they drove conversions up by 40%!

img

Mark Lippmann

Managing Partner & Co-Founder
Deborah Lippmann
img

Monal Patel

SVP Sales & CBO
UNBXD

Track C: Conversion Optimization & Usability

2:30 PM - 2:55 PM The Stance Story: How To Leverage An Army Of Social Advocates For Explosive Brand Growth

Dennis O’Malley, CEO, ReadyPulse Brett Sirianni, Director, Social Media & Digital Content, Stance Stocks
The evolution of social has transformed the way fashion marketing succeeds. If you have the right social advocates, it's easier than ever to increase buzz and brand engagement. In this talk, learn how to pin point, segment and elevate your best social influencers to increase engagement and sales. Join this fireside chat paired with opportunities to win some cool free gear — it's sure to knock your socks off.

img

Dennis O’Malley

CEO
ReadyPulse
img

Brett Sirianni

Director, Social Media & Digital Content
Stance Stocks

Exhibit Hall Meet-Ups And Activities

2:30 PM - 2:55 PM Continuation Of Retailer-Only Meet-Ups In the Social Lounge

John Deming, Marketing Manager, Digital and Direct Marketing, Seventh Generation
Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION

John Deming

Marketing Manager, Digital and Direct Marketing
Seventh Generation

Track A: Data, Analytics & Attribution

2:55 PM - 3:25 PM Voice Your Opinion! Interactive Working Groups: Using Google Analytics To Wisely Allocate Your Marketing Budget

Andrew Flicker, eCommerce Business Analysis & Intelligence Manager, Leslie’s Pool Mart
Finally, you’ll get a practical take on attribution! Attribution evangelist Roy Steves will walk through the basics, using readily available tools, and examples from his own business. He’ll explain how to use insights from multitouch attribution reports to make better and more effective decisions with limited dollars. What will you walk away with? You’ll know the risks of not tracking attributed revenue across channels, how to do a detailed inspection of your spend, and leave with real answers to your burning questions. You’ll be able to adjust your budget by channel, in a way that you can reproduce monthly (or even weekly), no matter your business.


img

Andrew Flicker

eCommerce Business Analysis & Intelligence Manager
Leslie’s Pool Mart

Track B: Personalization, Customer Service & Loyalty

2:55 PM - 3:25 PM Getting Your Brand Marketing Program To Drives Sales (And Engage Customers)

Mark Whitehead, Head of Global Digital Marketing, Reebok
Mark is the Head of Global Digital Marketing for an iconic brand that’s trying to make the transition from a wholesale driven business to a retail driven business. They are shifting their thinking, as a company, from brand first to retail. Mark will showcase how they are now in this wonderful place where brand marketing is showing accountability for sales.
img

Mark Whitehead

Head of Global Digital Marketing
Reebok

Track C: Conversion Optimization & Usability

2:55 PM - 3:25 PM Testing Panel Discussion: Picking Winners: Executing Testing Programs To Increase Revenues Immediately And Get Results

Joel Layton, Sr. Director eCommerce, Lands' End Kaitlin Moughty, Sr. eCommerce Manager, Lacoste Daniel Moure, CMO, Pureformulas.com Cory Munchbach, Director, Product Marketing, BlueConic
Everything comes down to testing, and pulling off successful programs are really key to your success.

If you are going to test, where do you start? How are your tests structured and why? What are you doing with the results? You’ll understand how to translate your answers into revenue for your business by the end of this session.

• Best practices around multivariate and A/B testing
• Cost and resourcing: weighing the cost benefits of testing (using tools, internal ownership over testing programs)
• Testing tools that deliver results
• Prioritize tests (testing around specific pages, etc.)
• Create a testing roadmap/dashboard
• Determine which group owns testing internally


Joel Layton

Sr. Director eCommerce
Lands' End
img

Kaitlin Moughty

Sr. eCommerce Manager
Lacoste
img

Daniel Moure

CMO
Pureformulas.com

Cory Munchbach

Director, Product Marketing
BlueConic

Exhibit Hall Meet-Ups And Activities

2:55 PM - 3:25 PM Continuation Of Retailer-Only Meet-Ups In the Social Lounge

John Deming, Marketing Manager, Digital and Direct Marketing, Seventh Generation
Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION

John Deming

Marketing Manager, Digital and Direct Marketing
Seventh Generation

3:25 PM - 4:00 PM Final Refreshment Break: Check Out The Beer Garden And X Box Tournaments Inside The Exhibit Hall

Enjoy a mainstay of Boston – amazing beer! With domestic and international varieties, you can pick and choose during our Beer Garden Refreshment Break. Head into the Exhibit Hall and grab a pint.


Track A: Data, Analytics & Attribution

4:00 PM - 4:30 PM Attribution Panel Discussion: Finding The Right Attribution Model That Delivers Results

Roy Steves, CMO, PoolSupplyWorld David Trice, CEO, ENGAGE.cx
Attribution modeling is still a challenge, especially as the number of customer touch points increase. The challenge is not only the model that is used, but also the technology to support your model. Our panelists walk through strategies they’ve implemented, why, how they’ve worked, and their plans for the future. Wondering if your model is working? This session is for you.

• Sort through different models
• Discuss tools and technology to support your modeling
• Pull insights from your models to make informed business decisions
• Decide when you may need to modify your model
• Adjust your spend based on the model
• Quantify savings in certain areas vs. spending additionally in others
img

Roy Steves

CMO
PoolSupplyWorld
img

David Trice

CEO
ENGAGE.cx

Track B: Personalization, Customer Service & Loyalty

4:00 PM - 4:30 PM Case Study: The Keys To Loyalty Success In Luxury Retail

Cynthia Kleinbaum, Director Loyalty Marketing, Gilt Groupe
Cynthia will walk through key elements for successful loyalty program in luxury retail, as she heads the Gilt Insider Loyalty Program (which makes up 4.3% of incremental revenue for the company). Discover how you can measure incremental revenue from a loyalty program if you are not holding a control group anymore. And she’ll present how to wow your best customers with benefits that don't cost you money.

• Use a loyalty program to increase engagement and conversion, and decrease churn among already active customers
• Leverage your most engaged customer base to partner with brands that want access to them and create a new source of revenue
• Hear tactics to motivate members to reach the next tier
img

Cynthia Kleinbaum

Director Loyalty Marketing
Gilt Groupe

Track C: Conversion Optimization & Usability

4:00 PM - 4:30 PM Conversion Panel Discussion: Efficiently Moving Customers Through The Conversion Tunnel To Drive Repeat Purchases

Laura Jajko, President, American Frame Ross Higgins, Director of User Experience & Design, Newegg Mike Marenick, Co-Founder, Paydunk
Getting customers to buy is the end goal for every retailer. How can you help them get the process? Our usability and eCommerce specialists review their best practices to make them convert. Do you think your site is really user-centric and helps to assist the sale? Attend this session and you’ll find out.

• Review tools that assist with conversion (outside of product detail pages)
• Look at different approaches to moving customers through the conversion funnel
• Detail the conversion point on your site
• Review triggers and deterrents for conversion
• Assisting with checkout and navigation through your site
img

Laura Jajko

President
American Frame
img

Ross Higgins

Director of User Experience & Design
Newegg
img

Mike Marenick

Co-Founder
Paydunk

Track A: Data, Analytics & Attribution

4:30 PM - 4:55 PM Case Study: Measuring Data Campaigns And Crafting Dashboards To Share Your Insights

Jonathan Isernhagen, Director, Digital Media & Analytics, Kaplan
Jonathan will share lessons learned from managing the implementation of two algorithmic attribution programs. As the analytics resource for all of Travelocity’s and Wyndham’s channel and site managers, he has a lot of lessons learned to share.

  • Make the most out of marketing effectiveness in a two-step process
  • Looking within each channel and understanding :
  • which NBSEM keywords should you bid up/down on
  • can you afford to back spend on BSEM, believing that BSEO will take up the slack
  • what is the true net yield of spammy email when lifetime customer value is factored in
  • how do you throttle social investment when “walled gardens” prevent clean reporting

img

Jonathan Isernhagen

Director, Digital Media & Analytics
Kaplan

Track B: Personalization, Customer Service & Loyalty

4:30 PM - 4:55 PM Case Study: Creating A Content Roadmap That Engages Consumers And Drives Sales

Gary Kazmer, GM eCommerce, Crayola
Crayola has been a wholesaler for over 100 years and has continued to innovate to help raise creative kids. In 2013 Crayola made the decision to sell direct to consumer. Up until that point Crayola referred potential customers off their Crayola.com (content only) site to a partner site for a sale. They worked with the partner site and were able to double ecommerce sales from the prior year. In 2015 they are adding more channels and creating personalized product with a goal to double sales again this year. Hear about Crayola’s amazing journey and their content program from their head of global eCommerce.


img

Gary Kazmer

GM eCommerce
Crayola

Track C: Conversion Optimization & Usability

4:30 PM - 4:55 PM Case Study: Rethinking Conversion Optimization From A UX Perspective

Manan Singh, Sr. Manager eCommerce, Shutterfly
In this session, you will see how to avoid statistical pitfalls of A/B testing design and practice. You’ll understand new potential testing areas to take your optimization program to the next level! Manan has managed over $3M in risk by identifying key issues through A/B testing, and has gotten over $2M in RPV (Revenue Per Visitor) lift on the online store page. He’s here to share his recipe for usability success.

• Understand how A/B tests are impacted by external factors
• Estimate the potential revenue reward and demystify which variable is driving the lift in your metrics
• See how to quickly move from analytics and data to action
• Improve revenue by integrating eCommerce tools with your testing platform

img

Manan Singh

Sr. Manager eCommerce
Shutterfly

Track A: Data, Analytics & Attribution

4:55 PM - 5:25 PM Case Study: Influencer Marketing Strategies For Retail

Hafez Adel, Director of Marketing, Combatant Gentlemen
While influencers have the potential to amplify a brand's message tremendously, most influencer marketing campaigns underperform due to poor strategy and execution. This talk will present a framework for identifying and activating influencers, review some tools that facilitate campaign planning and implementation, and share examples of noteworthy influencer marketing campaigns.


img

Hafez Adel

Director of Marketing
Combatant Gentlemen

Track B: Personalization, Customer Service & Loyalty

4:55 PM - 5:25 PM Personalization Panel Discussion: Using Data To Build Amazing Personalized Customer Experiences

Joel Layton, Sr. Director eCommerce, Lands' End Catherine Bassett, Sr. Product Manger, RUE LA LA Daniel Moure, CMO, Pureformulas.com Omer Artun, CEO & Founder, AgilOne
Moderator: William R. Adler, CEO, True Fit

The foundation for every great customer experience is data. How you are using data to further personalize the shopping experience is crucial – you have to make sure what you are offering meets their expectations. This panel speaks to personalization tools, data and when and where personalization offers the best ROI. They’ll speak to topics including:

• Examine personalization tools
• Find the best strategies for personalization
• Use data effectively to support what you are doing
• Test, test and test again
• Resource correctly


Joel Layton

Sr. Director eCommerce
Lands' End
img

Catherine Bassett

Sr. Product Manger
RUE LA LA
img

Daniel Moure

CMO
Pureformulas.com
img

Omer Artun

CEO & Founder
AgilOne

Track C: Conversion Optimization & Usability

4:55 PM - 5:25 PM Increasing Revenue, Decreasing Costs: Benefits And Challenges Of Remote Usability Research

Karen Bennett, Senior Manager, Usability, Customer Analytics & Feedback Strategy, The Home Depot
Karen walks through the usability at Home Depot. She’ll tackle getting started (whether you are new to usability or making the shift from traditional lab) and how to answer your research and UX challenges.

• Looking at cost benefits
• Adoption of practices
• A review of Agile / Waterfall
• Increase in revenue, decrease in code and rework


img

Karen Bennett

Senior Manager, Usability, Customer Analytics & Feedback Strategy
The Home Depot

5:25 PM - 6:00 PM Beer And Wine Retailer-Only Chats (Pick A Table And Grab A Drink)

Relax with a cold beer or a glass of wine during our casual get-togethers at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions you can share with your office. These sessions are retailer-only.

Table 1: Looking Outside Of Traditional Social Networks To Expand Your Reach And Identifying Targeted Communities To Build Your Social Community

Hosted By: Jyoti Shah, Product Manager, The Home Depot

Table 2: Content Creation And Marketing
Hosted By: Gary McEldowney, Marketing Director, AllergyBuyersClub


Table 3: Multi-channel Marketing
Hosted By: Roy Steves, CMO, PoolSupplyworld


6:00 PM - 11:59 PM End Of Main Conference Day Two