eTail East 2015

August 10-August 13, 2015

Call: 1.888.400.5404

Marisa McClearn

Sr. Director, Product Management
Sears Holding Company
Marisa has led Sears mobile strategy and product management for the past 7 years, during which time Sears and Kmart have received numerous industry awards including Mobile Retailer of the Year and Mobile Commerce Website of the Year, in addition to holding top positions in the Keynote Mobile Performance Index.  Marisa has been responsible for the end to end member experience for the Sears and Kmart mobile web and app experiences, and also leads the integration of mobile touchpoints into all channels including online, stores and call centers.  She has led the evolution of the Sears and Kmart mWeb sites and Apps from inception to their current state as industry-leading shopping experiences.  During her time with Sears, she has overseen growth in mobile transactions by over 100% annually through creating user experiences that are personalized, targeted, and deliver rich content integration.  This growth has been driven by the constant iteration of the mobile experience to provide Sears and Kmart shoppers with the experiences and shopping features they want, and it has also been driven by Marisa’s relentless pursuit of perfection with the Sears and Kmart Mobile experiences.

Marisa joined Sears out of Kellogg Graduate School of Management.  Prior to Sears, she worked at Goldman Sachs and JP Morgan.



Main Conference Day Three

09:25 AM Mobile Future Keynote Panel Discussion: Mobile Innovations: Peering Into The Future Of Retail

Mobile is opening up tons of opportunities for retailers to grow sales, in all channels. They have to stay on the cutting edge of technology. Our panelists, with backgrounds in design, UX, technology and mobile customer experience, will help to keep you in the forefront of what is happening in mobile today. They’ll discuss innovation in mobile, and what is really working in retail today, and in the future.

• Think about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
• See how mobile has transformed retail experiences across channels
• Delve into the mobile payments space
• Discover which opportunities these innovations open up (new customer data, mobile loyalty programs beyond point based programs, etc.)