Matt Rude

Email Marketing Manager
Oriental Trading Company
Matt has 10 years experience in direct-to-consumer digital marketing. He currently manages the email marketing program for Oriental Trading Company, the nation's largest direct merchant of value-priced party supplies, arts and crafts, toys and novelties.  He is a Certified Mobile Marketer (eMarketing Association) as well as certified in Large Account Management Processes (LAMP).

08:55 Email Marketing Keynote Panel Discussion: The Email Checklist For 2015: Understanding The Technical Aspects Of Email Marketing To Garner A Greater ROI

Email remains one of the most cost effective acquisition and retention tools available to marketers, but it is changing rapidly. As are the technical issues surrounding email. Stay on the cutting edge of the evolution of email after this kick-off interactive panel.

• Understand inboxing issues
• Manage quality control (last minute changing, managing version controls, etc.)
• Work through deliverability challenges
• Deal with spam traps (and don’t get trapped)
• Learn about technical issues with ISPs that can hamper your efforts