Main Conference Day One
Mike will discuss the growth of digital advertising on ecommerce sites. What the goals of digital advertising on sites? They can span from top of funnel/brand awareness to bottom funnel/Direct Response/Co-op. He’ll walk through a few case studies on Wayfair.com, the first is a custom brand integration with Sherwin- Williams, the second is their “Get it Near Me” program to drive qualified shoppers from Wayfair.com to local furniture stores, and finally some sponsored content on Wayfair.com. You’ll leave knowing the importance of creating a win-win-win for etailers, brands, and customers.