Michael O'Hanlon

VP Corporate and Business Development
Michael O'Hanlon is responsible for developing and executing the company's M&A strategy as well as developing key strategic partnerships, including online marketplace relationships with Wal-Mart, Staples, Tesco, Sears, Best Buy, Amazon, eBay, and content partnerships with Coastal Living, Sunset and This Old House.  Michael also founded and continues to lead the Wayfair Media Solutions. Earlier in his Wayfair career, Michael launched Wayfair's European business in UK and Germany and led the company's buying team, managing relationships with over 3,000 suppliers across 24 categories.  Before joining Wayfair in 2006, Michael spent more than 11 years as an investment banker and spent six years as a submarine officer in the U.S. Navy. Michael earned an M.B.A. from Rensselaer Polytechnic Institute and a B.S. in Nuclear Engineering from the University of Virginia. He lives just south of Boston with his wife and four children.

17:15 Turning Traffic Into Revenue – Integrating Advertising Within The eCommerce Funnel

Mike will discuss the growth of digital advertising on ecommerce sites. What the goals of digital advertising on sites? They can span from top of funnel/brand awareness to bottom funnel/Direct Response/Co-op. He’ll walk through a few case studies on Wayfair.com, the first is a custom brand integration with Sherwin- Williams, the second is their “Get it Near Me” program to drive qualified shoppers from Wayfair.com to local furniture stores, and finally some sponsored content on Wayfair.com. You’ll leave knowing the importance of creating a win-win-win for etailers, brands, and customers.