Mosheh Poltorak

Retention Marketing Manager (subsidiary of The Home Depot)
Mosheh is a Marketing Manager at, the world’s largest online window covering retailer, acquired by The Home Depot, Inc (NYSE: HD) in 2014. Passionate about data-driven marketing and living at the left-brain, right-brain intersection, Mosheh is equally at home in the worlds of ROI or CMYK. He currently leads the company’s customer-retention program, with direct management of email and direct-mail. Prior to that, Mosheh was responsible for introducing and managing new customer-acquisition channels for, having developed several multi-million dollar new channels for the company. Since 2008, he has advised over a dozen firms - from startups to hedge-funds, non-profits to a top-5 international bank - in the areas of branding, marketing, product development and strategic planning. In 2011 Mosheh founded eGiftShare, a social gifting platform, which later merged with Kurrenci a virtual currency startup, where he served as VP of Product & Marketing. Mosheh graduated with honors from CUNY Brooklyn College, with a B.S. in Business Management & Finance.

Follow Mosheh @moshehp

14:50 Case Study: Google Shopping: The Next Frontier In Paid Search (A Practitioner’s Toolkit)

Image-based product ads continue to grow at a strong pace, with marketers shifting their attention and advertising dollars toward this emerging channel. As consumers become accustomed to the immediacy and relevance of these highly-visual ads, expect Google to increase their prominence within search results both on desktop and mobile. Prepare for the holiday shopping season by learning practical tips to optimize your Google Shopping Campaigns and maximize the ROI from this increasingly important channel.

• Find out how one marketer turned this dormant channel into a multi-million dollar customer acquisition source
• Receive 10 (yes 10!) practical testing ideas to increase reach and CTR by optimizing the product feed and ad-group/product-target structure
• Learn how to hack the auction by utilizing negative keywords and campaign-level priority