Omer Artun CEO & Founder
He holds a Ph.D. in computational neuroscience and physics from Brown University where he studied under Nobel Laureate Physicist, Leon Cooper, on pattern recognition, data mining and complex systems modeling at the Institute for Brain and Neural Systems. He served as an Adjunct Professor of Marketing at NYU Stern School of Business where he taught on data-driven marketing and relationship marketing. Previously, Omer was a consultant with McKinsey & Company, where he specialized in analytical areas such as pricing, direct marketing and customer segmentation. He was also a VP of strategic marketing at CDW/Micro Warehouse, a $6B direct reseller of technology products, and a marketing executive at Best Buy. It was his work as a data-driven marketer that led to the founding of AgilOne, where he aims to empower people through machine learning – starting with marketers.

Main Conference Day Two

16:55 PM Personalization Panel Discussion: Using Data To Build Amazing Personalized Customer Experiences

Moderator: William R. Adler, CEO, True Fit

The foundation for every great customer experience is data. How you are using data to further personalize the shopping experience is crucial – you have to make sure what you are offering meets their expectations. This panel speaks to personalization tools, data and when and where personalization offers the best ROI. They’ll speak to topics including:

• Examine personalization tools
• Find the best strategies for personalization
• Use data effectively to support what you are doing
• Test, test and test again
• Resource correctly