Ross Higgins Director of User Experience & Design
Ross Higgins leads Newegg's global design and user experience. He and his team are responsible for defining the way users interact with the U.S. tech-focused e-retailer, and for designing the web, mobile and app user interfaces. A strong advocate for user experience within Newegg, Ross constantly evangelizes a user-centric design that employs modern techniques for data analysis and user testing.

Prior to joining Newegg, Ross was a freelance web designer/developer, an instructor in the Web Design program at the Art Institute of California and a senior front-end web developer at Fox Broadcasting, where he built and managed and mini sites for the network's TV shows. Ross also was a graphic web team lead and UX designer at ESRI, a provider of geographic information systems (GIS) software.

Main Conference Day Two

16:00 PM Conversion Panel Discussion: Efficiently Moving Customers Through The Conversion Tunnel To Drive Repeat Purchases

Getting customers to buy is the end goal for every retailer. How can you help them get the process? Our usability and eCommerce specialists review their best practices to make them convert. Do you think your site is really user-centric and helps to assist the sale? Attend this session and you’ll find out.

• Review tools that assist with conversion (outside of product detail pages)
• Look at different approaches to moving customers through the conversion funnel
• Detail the conversion point on your site
• Review triggers and deterrents for conversion
• Assisting with checkout and navigation through your site