Scott Drayer VP Marketing
Paul Fredrick
Scott Drayer is the Vice President - Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa.  Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising.


Main Conference Day One

16:30 PM Data Panel Discussion: Creating Specific Solutions For Your Customers Using Data

Data is central to shaping experiences that really help customers buy (quickly and repeatedly). How are you gathering customer data and what are you really doing with it? This panel goes through ways to help help customers reach checkout and buy, using data.

• Drive your customer towards a specific activity using data sets
• Use your current data to structure experiences that help customers buy
• Leverage and reuse that customer data (purchase data, behavioral data, etc.) to encourage them to buy
• Redeploy customer data into a specific commerce experience across different channels