Sean McDonald

Managing Director
PwC
Currently Sean is a leader with PricewaterhouseCoopers Digital practice, working with large enterprises, Sean leads teams to  transform businesses using digital media and strategies. Sean joined PwC in 2012 when the start up, Ant's Eye View was acquired to form PwC 's digital practice. Sean's work in digital marketing and customer experience were formed over his  12 years at Dell in executive positions in Marketing, Customer Service, Online, and Communications. Sean was an early pioneer in applying new media, including social media to business transformation. From 2006-2009, Sean led the design and operation of Dell’s online community activities occurring on Dell.com and across the social web. Sean's focus continues to center on applying digital technologies and media to drive increased revenue, lower costs in operations, and deliver a higher level of customer service.
Sean is a decorated U.S. Veteran.  Sean spent 7 years in the U.S. Navy as a Lieutenant in Logistics. While in the U.S. Navy, Sean was awarded the Navy Commendation Medal and Navy Achievement Medal for operational excellence and leadership.

Follow Sean @iamseanmcdonald


14:35 How Does Community And Content Fit Into Your Digital Marketing Plan?

How do brands build consideration with the digital customer? Online media spend? Yes. But more media is saturated. Community has a new role to supporting marketing outcomes (awareness, consideration). So AT&T has establish a new digital asset focused on the SMB owner with content and community to serve the SMB owner with practical solutions and connections in starting and growing your business. AT&T is building consideration first by demonstrating SMB advocacy with bizcircle.att.com.

14:30 BRAND NEW! 2015 Moshpit of eCommerce Experts: The Future Of eCommerce

This is the most fun — and learning — you may have at the conference. You and your esteemed colleagues become short-term panelists. Led by digital masters Sam Decker and Sean McDonald, they create a fun, fast paced, gameshow-like session where the audience (that means you) share what works in eCommerce. A combination of lightning round game show audience participation and quick witted MCs create a rare combination of laughter and learning. The insights and no-“BS” stories from your peers are fascinating. You will be cheered and revered by your fellow audience members (or not). Prizes and fame await. Fun and insightful, this session promises more help in preparing for the future of commerce than anything else!