eTail East 2015

August 10-August 13, 2015

Call: 1.888.400.5404

Sharon Klapka

Director of Business & Brand Development
Adore Me
Sharon leads the Business & Brand Development team at Adore Me – a disruptive eCommerce lingerie startup, designing fast-fashion, affordable intimates. Ranked the No. 3 fastest-growing company in New York on the Inc. 500 list and selected InStyle magazine’s Best of Digital 2014, Adore Me is quickly positioning itself as the Zara of lingerie.
 
Prior to joining Adore Me, Sharon cultivated a diverse business experience across management consulting, business development, high-tech and media. She started her professional career doing research & business development in the Israeli equivalent of Saturday Night Live. Fascinated with the business side of media, she joined Israel’s leading law firm as intern in their technology and high-tech department, and gained hands-on experience in deal-making and VC-backed financing rounds. After being certified as a lawyer, she decided to delve deeper into the business front and joined Israel’s largest management consulting firm, specializing in the media and technology practice. She continued her consulting career at American Express in New York, until she met the Adore Me team and knew it was time to join a Silicon Alley startup with a disruptive appetite. Sharon holds an MBA from INSEAD.



Retail Innovation Summit: The Future Of Retail

12:45 PM The Math Behind Lingerie Models - The Lingerie Disruptor Making A/B Testing Sexy

This talk will share Adore Me's experience in disrupting the $24B lingerie industry and how the company leverages data and A/B testing to inject innovation into a traditional industry.