Shawna Hausman

VP eCommerce & Digital Marketing
Shawna Hausman is Vice President of Ecommerce and Digital Marketing at giggle, a retail brand specializing in healthy, stylish, and innovative baby products. Prior to giggle, Shawna was most recently Director of Ecommerce at West Elm, where she was responsible for the fastest growing business unit within Williams-Sonoma, Inc. Over the years, Shawna has worked at a variety of other top retail brands, as well, including American Eagle, Bed Bath & Beyond, and Old Navy. Shawna has a passion for tapping into new and emerging technologies in order to improve site usability and enhance the overall brand experience online.

11:25 Content Panel Discussion: Delivering The Right Content To Increase Engagement And Open Rates

We’ve all heard content marketing is important for engagement. But what does this really mean for email marketers? How can you combine content marketing with your other messaging without sacrificing your promotions? In this group discussion, you’ll learn how this group tackled content marketing that really enhanced their brand, without comprising the integrity of really successful promotional campaigns.

• Engage a prospect even if they aren’t ready to buy immediately
• Develop an accurate content schedule
• Work through potential internal resource challenges around email
• Leverage social media and product knowledge as potential content
• Get through the inbox “clutter” and get your customers to open your emails