Hafez Adel


Director of Marketing
Combatant Gentlemen

Main Conference Day One

Friday, January 8th, 2016


15:25 Promotions Panel Discussion: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Join Steve Oblak and hear how he was able to drive the company's holiday promotional calendar to grow revenue for Wayfair.com's direct business by 55.2% in Q4 2014. This panel will tackle your promotional challenges head on, and help you deliver campaigns that really drive sales (and not drag down your bottom line).

• Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much?
• Review how promotional strategies are evolving
• Create a threshold in terms of timeframe
• Learn what type of promotions are helping to supplement getting through the slower months of the year
• Drive revenue during these slower timeframes
• Create ways to show value to your customers outside of discounting

Main Conference Day Two

Tuesday, December 8th, 2015


16:55 Case Study: Influencer Marketing Strategies For Retail

While influencers have the potential to amplify a brand's message tremendously, most influencer marketing campaigns underperform due to poor strategy and execution. This talk will present a framework for identifying and activating influencers, review some tools that facilitate campaign planning and implementation, and share examples of noteworthy influencer marketing campaigns.


Check out the incredible speaker line-up to see who will be joining Hafez.

Download The Latest Agenda