James Smith, EVP, Americas at Criteo
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James Smith

EVP, Americas

Check out the incredible speaker line-up to see who will be joining James.

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Main Conference Day One

Friday, January 8th, 2016

10:30 Keynote: Four Key Predictions for Mobile Commerce…And What You Can Do About Them

Every quarter Criteo analyzes data from more than 1.4 billion transactions to understand how consumer shopping behavior is evolving across devices and establish benchmarks that help retailers evaluate their own mobile and cross-device readiness. In this presentation Criteo’s EVP of Americas, James Smith, will unveil four key predictions distilled from this massive data set as well as specific recommendations on how to capitalize on these trends, based on best practices and case studies from leading e-commerce marketers. In this keynote session, you’ll learn:

• Smartphones will dominate ecommerce
• Your mobile website is probably worse than you think
• Mobile needs to be the center of your marketing in 2015
• Mobile is complicated! Apple and Android, browser and apps.
• Universal match is essential for a cross-device world