Lisa Archambault, Media Strategy,  Brand/Co-Op at Zappos
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Lisa Archambault

Media Strategy, Brand/Co-Op

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda

The Search, Display & Online Media Summit

Thursday, October 8th, 2015

09:30 Keynote: Going Beyond ROI: How Zappos' Best Customer Creative Strategy Is Forming Emotional Connections, Getting New Customers And Keeping Them Loyal

Get into a active dialog with your best customers and prospects. Using a data driven creative strategy, Zappos has been able to reach the right audience with the right message, on the right screen. Lisa walks through their strategy, what they tested, what they adapted, and their results.

• Leverage your brand's customer data to power dynamic dialogs with 'best' customers and prospects alike.
• Pair the right message, with the right creative, to the right audience and deliver more relevant advertising
• Partner with tech providers that deeply understand your brand's mission, vision and can effectively execute (and measure) results
• Customize creative for segment, but design for tactic and screen
• Test, Test, Test - disrupt, learn, and adapt