Steve Dumas is Retail Segment Director for Silverpop, an IBM company. In this role, he focuses on retail industry trends, business needs and marketing solutions to help internal IBM teams better serve the retail marketer. Previously, he ran ecommerce and digital marketing channels for Ballard Designs, a Home Shopping Network catalog brand for several years. In addition to assisting sales and marketing teams within IBM, he assists retail clients take action on their digital marketing strategies by helping them fully utilize the tools available to them. Having been there himself, he believes in a straight forward approach that supports marketers in reaching their goals.