Thomas Davis

Head of Global eCommerce

Tom Davis is the Global Head of Ecommerce for PUMA SE. PUMA’s Sport Performance and Lifestyle labels include categories such as football, running, motorsports, golf, and outdoor. Tom joined PUMA in January 2011 and has been working in the ecommerce industry since 1996. 
Tom directs and oversees the company’s global ecommerce strategy and operations. This includes ecommerce businesses in North America, Europe, Asia and various emerging markets. Currently, PUMA’s ecommerce business covers 30+ markets.
Prior to joining Puma, Tom managed the ecommerce businesses for Kenneth Cole Productions, Tommy Hilfiger and Sirius Satellite Radio. Tom has a BS from Vanderbilt University and an MBA from the Australian Graduate School of Management.

11:55 Keynote: Setting The Groundwork For A Global eCommerce Strategy

As the head of global eCommerce, Tom is focused on smart and effective ways to enter new markets and grow Puma’s footprint. Puma has launched in a number of markets, and Tom will share his lessons learned in this keynote case study.

Develop a unified approach to global expansion
Simplify the shopping experience for international consumers
Make organizational decisions around centralicizing or localizing teams (take a look at the pros and cons)
Manage your budget and internal resources as you go into new markets