2015 Trends in Digital Retail
Retail brands are constantly evolving digitally, shifting their marketing budgets and technology investments to build better strategies that engage and convert.
Using proprietary research, eTail's fifth annual report on digital marketing trends assesses how marketing budgets and technology investment priorities are changing as retailers continue to develop more targeted, personalized digital experiences. It also explores how brands are using first- and third-party data to create more relevant messages and how mobile is emerging as the nexus of omnichannel retail.
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