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DXL Group is doing innovative work in Omni-Channel. Last year they launched StoreNet which gives their online customers access to all of the their inventory (even at the store level). In May they will be launching buy online and pick up in store same day. Their business results achieved so far are noteworthy – Derrick will walk you through their omnichannel journey in this keynote session.

• Examine how you’ve created omni-channel experiences for your customers
• Transition on the front and back end
• Track and quantify your efforts
• Budget allocation: where to take risks without hurting the brand and blowing through budget

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Oracle Marketing Cloud Executive

Hear about the latest future technologies in this keynote case study, from a tech expert and retailer.

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One brand that is breaking ground in digital retail is Sport Chek, Canada’s largest national retailer of sporting goods, footwear and apparel. A member of the Canadian Tire Corporation Family of Companies, Sport Chek is digitizing their retail stores and and personalizing the consumer experience. During this session, Frederick shows how to produce content and create experiences that educate customers, highlight products, and drive home the brand. He will show Sport Chek’s five keys that unlock the potential of marketing, teaching you how strategic content planning is crucial to keeping consumers connected and involved with a brand.

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Consumers today eat, sleep and work with tons of devices. They are constantly researching, checking email, playing games, shopping – they are highly connected. Is your brand connecting to them in a meaningful way? Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

• Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
• Take advantage of the behavior of the always connected consumer
• Get data around their behavior to increase revenues

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Over 50 million mobile apps are downloaded daily. One in four is abandoned within 24 hours. In other words, creating a successful app is incredibly difficult. Pressure from internal and external sources to increase downloads, engagement, and create new and/or enhance existing revenue streams is constant. App owners must differentiate products while making experiences more fluid to ensure they become essential to the lifestyles of their users. In this session, they’ll discuss:

• Data-driven context: The anatomy of a “location” data point and how to put it to work in your experience
• Categorizing behavior: Learn how to categorize user actions and what to do with the results
• Building App modes: putting the power of place to work in your app to anticipate user needs, monetize your app, and differentiate your app experience
• Case studies to demonstrate what leading apps are doing and current best practices

Join them to get actionable takeaways, gain insight, and to pose questions to the leaders in location about our experience in how to make your app become a vital part of your users’ everyday lives.

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This talk will share Adore Me's experience in disrupting the $24B lingerie industry and how the company leverages data and A/B testing to inject innovation into a traditional industry.

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How can a consumer electronics brand engage with consumers in a way that does not interrupt their online experience? The best way to get consumers talking about the Skullcandy brand is to tap into their interests, whether it be music, culture or lifestyle. Diego will discuss their brand story, their challenges around building consumer relationships, and how they are working through these challenges via content creation and social media management.

• Humanizing your brand
• Engaging with third party sellers
• Weaving content and editorial into the customer conversation

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How do brands build consideration with the digital customer? Online media spend? Yes. But more media is saturated. Community has a new role to supporting marketing outcomes (awareness, consideration). So AT&T has establish a new digital asset focused on the SMB owner with content and community to serve the SMB owner with practical solutions and connections in starting and growing your business. AT&T is building consideration first by demonstrating SMB advocacy with bizcircle.att.com.

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The retail industry is growing rapidly internationally: tons of new stores are opening up, new business models are emerging and old models are becoming better. Develop new ideas and insights into how to scale ecommerce marketing and operations globally with process ingenuity, resourcefulness and technology from stories shared in this panel. Global may be your future.

• Identify the best markets for your business
• Create a profit center and revenue driver through international websites
• Go beyond simply translating a website and launching that site
• Decide upon a localization strategy

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Think speed dating, without the actual date! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few
minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them. This session is retailer-only.

Every night we’ll have mixologists on tap for our legendary evening receptions. Kick off the conference with some informal socializing, fun and laughter.