Email remains one of the most cost effective acquisition and retention tools available to marketers, but it is changing rapidly. As are the technical issues surrounding email. Stay on the cutting edge of the evolution of email after this kick-off interactive panel.

• Understand inboxing issues
• Manage quality control (last minute changing, managing version controls, etc.)
• Work through deliverability challenges
• Deal with spam traps (and don’t get trapped)
• Learn about technical issues with ISPs that can hamper your efforts

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Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 25 minutes)

Table 1: Why Product Feeds Are The Barrier To Success In Behavioral Triggers
Moderator: Fayez Mohamood, CEO, Bluecore
Retail Moderator: Murali Narayanaswamy, VP Marketing and Strategy, Rue La La

Table 2: ‘Tis The Season For Retention: Data-Driven Email Campaigns For The Holidays
Moderator: Sam Sager, Account Manager, Windsor Circle
Retail Moderator: Jim McNamara, Digital Marketing Manager, Aubuchon Hardware

Table 3:
Moderator: dotmailer

Table 4: Push Your Email Campaigns Into The Future With Contextual Marketing
Moderator: Bridgette Darling, Product Marketing Manager, Adobe Campaign, Adobe

Table 5: Think Global, Target Local: The Micro World Of Marketing
Moderator: Keith White, Regional Director, SDL

Table 6: The State Of The Email Channel And The Path Forward
Moderator: Eldar Sadikov, Founder and CEO, Jetlore

Relevance is important to all customers. And all customers are important. But trying to be all things to everyone can water down your brand and value proposition. Focusing on groups that provide the most bang for your buck is key. Karen will walk through Gilt’s CRM journey, and how to create personalized messages that really resonate with your customers.

• Provide product and experiences that are relevant to your customers
• Start with a deep look into your data
• Talk to your customers and get feedback
• Personalize your communications and make them high-touch to drive engagement (focusing on web, mobile and email)
• Invest in the right tools and resources to support your programs

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We’ve all heard content marketing is important for engagement. But what does this really mean for email marketers? How can you combine content marketing with your other messaging without sacrificing your promotions? In this group discussion, you’ll learn how this group tackled content marketing that really enhanced their brand, without comprising the integrity of really successful promotional campaigns.

• Engage a prospect even if they aren’t ready to buy immediately
• Develop an accurate content schedule
• Work through potential internal resource challenges around email
• Leverage social media and product knowledge as potential content
• Get through the inbox “clutter” and get your customers to open your emails

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As consumers, we often don’t think about what channels (email, social media, content, etc.) are giving us what. We simply know what brands provide what we are looking for. Some brands are purely offer driven. Other brands are engagement-based. The best brands will deliver a great experience from beginning to end. As most brands are quick to drive a sale as their primary motive, including valuable rich content is often overlooked in email marketing strategies. Email isn’t just about driving sales. It’s about building a relationship with your customer and content marketing can help do that. You’ll hear how in this session.

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Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 25 minutes)

Table 1: Why Product Feeds Are The Barrier To Success In Behavioral Triggers
Moderator: Fayez Mohamood, CEO, Bluecore
Retail Moderator: Murali Narayanaswamy, VP Marketing and Strategy, Rue La La

Table 2: ‘Tis The Season For Retention: Data-Driven Email Campaigns For The Holidays
Moderator: Sam Sager, Account Manager, Windsor Circle
Retail Moderator: Jim McNamara, Digital Marketing Manager, Aubuchon Hardware

Table 3:
Moderator: dotmailer

Table 4: Push Your Email Campaigns Into The Future With Contextual Marketing
Moderator: Bridgette Darling, Product Marketing Manager, Adobe Campaign, Adobe

Table 5: Think Global, Target Local: The Micro World Of Marketing
Moderator: Keith White, Regional Director, SDL

Table 6: The State Of The Email Channel And The Path Forward
Moderator: Eldar Sadikov, Founder and CEO, Jetlore

Content creation is more than using social media programs. Combining your efforts across marketing channels plays an important role in creating and sustaining successful content creation programs. For example, there was a campaign used across marketing channels that is partially responsible for a 30-day period sales increase of up to 300% in some instances for Franklin Covey. And an open rate on “content” emails is two-to-three times the average open rate for a “standard/sales” marketing email.

Successful programs utilize strategy, creative, technology, and analysis to make your brand shine. This hands-on interactive session will have you guess what worked in select channels, and you’ll learn why. By attending this session, you’ll learn how to:

• Align content marketing strategies and tactics with business goals.
• Select appropriate marketing channels for content type – take a guess! You could win a $50 gift card!
• Hear what worked and why
• Use brand advocates to increase engagement; piggy back off of cheerleaders.
• Build it once, use it everywhere. Analyze and repeat the successes

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Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 25 minutes)

Table 1: Why Product Feeds Are The Barrier To Success In Behavioral Triggers
Moderator: Fayez Mohamood, CEO, Bluecore
Retail Moderator: Murali Narayanaswamy, VP Marketing and Strategy, Rue La La

Table 2: ‘Tis The Season For Retention: Data-Driven Email Campaigns For The Holidays
Moderator: Sam Sager, Account Manager, Windsor Circle
Retail Moderator: Jim McNamara, Digital Marketing Manager, Aubuchon Hardware

Table 3:
Moderator: dotmailer

Table 4: Push Your Email Campaigns Into The Future With Contextual Marketing
Moderator: Bridgette Darling, Product Marketing Manager, Adobe Campaign, Adobe

Table 5: Think Global, Target Local: The Micro World Of Marketing
Moderator: Keith White, Regional Director, SDL

Table 6: The State Of The Email Channel And The Path Forward
Moderator: Eldar Sadikov, Founder and CEO, Jetlore

Think speed dating, without the actual date! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them. This session is retailer-only.

Every night we’ll have mixologists on tap for our legendary evening receptions. Kick off the conference with some informal socializing, fun and laughter.