Karen Kolb, Sr. Director Customer Marketing at Gilt Groupe
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Karen Kolb

Sr. Director Customer Marketing
Gilt Groupe

Check out the incredible speaker line-up to see who will be joining Karen.

Download The Latest Agenda

Email & CRM Summit

Sunday, November 8th, 2015

10:20 Keynote: How You Can Identify The 20% Of Customers That Make Up 80% Of Your Revenues

Relevance is important to all customers. And all customers are important. But trying to be all things to everyone can water down your brand and value proposition. Focusing on groups that provide the most bang for your buck is key. Karen will walk through Gilt’s CRM journey, and how to create personalized messages that really resonate with your customers.

• Provide product and experiences that are relevant to your customers
• Start with a deep look into your data
• Talk to your customers and get feedback
• Personalize your communications and make them high-touch to drive engagement (focusing on web, mobile and email)
• Invest in the right tools and resources to support your programs