Invitation-Only Private Lunch Hosted By Zeta Interactive

Invitation-Only Private Lunch Hosted By Oracle

What’s for lunch? You’ll have some wonderful food, make new friends and reflect on the morning sessions during lunch.

---

With Special Film Screening “The Future of Personalization” featuring Forrester’s Sucharita Mulpuru, presented by True Fit

---

---

If your business users could query larger data sets from more sources and consume data as it is created, how would that change decision making? Join Ankur Gupta, Sr. Director of Big Data, in this discussion about how Sears Holdings Corporation uses open source big data tools and technology to give business users across the enterprise access to more data faster than ever.

• Learn to accelerate data processing from 12 hours to 30 minutes to meet Marketing reporting requirements
• Hear how they modernized mainframe applications to keep up with growing big data demands without impacting the business user
• See how they established an enterprise data hub that enables self-service reporting capabilities for business users to run reports on enterprise data specific to their needs.

Giving business users greater access to data is a driving force behind the implementation of Hadoop, and plays a role in a wide variety of big data initiatives including pricing optimization and customer analytics.

---

Glasses.com, an online retailer of prescription and non-prescription glasses and sunglasses, recently unveiled a new brand identity that further pushes their mission to change the way the world sees glasses. Glasses.com prides itself on being a customer-centric company. A key goal for the new roll-out is to alter the thinking around glasses from a medical utility to a style accessory that you update seasonally. They’ve created call center strategies to support the company’s rebranding and new vision, and their customer service team engages with customers to promote the idea that “style has no prescription”.

The company uses an intense training process to help customers find eyewear that truly reflects who they are. And in 2014, 30% of revenue was driven by the call center. This presentation will cover the following:

• Create a customer service vision
• Build an effective call center team
• Training objectives and techniques that drive sales/e-commerce

---

We’ll kick off with a short case study around the success that Spreadshirt has had with improving their checkout experience. Right before Christmas, they revamped their process and saw a nearly 7% increase in conversions. Hugo will review their old checkout and the changes that they made in detail, as well as present their new process. He will then walk through a “checkout checklist”, gathering audience feedback around every improvement that they’ve made, with an open discussion around what works (and pitfalls to avoid). Now is the time to make final improvements that can truly move the needle during the upcoming holiday season.

---

Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION

---

The term ‘Big Data’ has been one of the biggest tech buzzwords over past few years, yet many businesses fail to understand their consumer data. PCA Predict mines huge volumes of data, processing billions of transactions every day for our 10,000 customers. Discover how our analysis provides the retail industry with a unique view of real-time online trends on peak trading days such as Black Friday and Cyber Monday supporting key actions to make sure your business is ready for 2015 holiday period

---

For Deborahlippmann.com, a leading beauty brand, offering a positive customer experience is paramount. It was this dedication to customer satisfaction that led them to explore ways to improve product discovery on their site and personalize the entire purchase journey for their customers. Deborah Lippmann then joined forces with Unbxd to deliver exceptional product discovery experiences through site search, navigation & personalized recommendations, on both desktop and mobile, and saw a dramatic increase in conversions as well as customer engagement.

In this power-packed session join Mark Lippmann, Managing Partner & Co-Founder at Deborah Lippmann, and Monal Patel, SVP & CBO at Unbxd, as they take you through deborahlippmann.com’s approach to experience driven commerce and how they drove conversions up by 40%!

---

---

The evolution of social has transformed the way fashion marketing succeeds. If you have the right social advocates, it's easier than ever to increase buzz and brand engagement. In this talk, learn how to pin point, segment and elevate your best social influencers to increase engagement and sales. Join this fireside chat paired with opportunities to win some cool free gear — it's sure to knock your socks off.

---

---

Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION

---

Finally, you’ll get a practical take on attribution! Attribution evangelist Roy Steves will walk through the basics, using readily available tools, and examples from his own business. He’ll explain how to use insights from multitouch attribution reports to make better and more effective decisions with limited dollars. What will you walk away with? You’ll know the risks of not tracking attributed revenue across channels, how to do a detailed inspection of your spend, and leave with real answers to your burning questions. You’ll be able to adjust your budget by channel, in a way that you can reproduce monthly (or even weekly), no matter your business.

---

Mark is the Head of Global Digital Marketing for an iconic brand that’s trying to make the transition from a wholesale driven business to a retail driven business. They are shifting their thinking, as a company, from brand first to retail. Mark will showcase how they are now in this wonderful place where brand marketing is showing accountability for sales.

---

Everything comes down to testing, and pulling off successful programs are really key to your success.

If you are going to test, where do you start? How are your tests structured and why? What are you doing with the results? You’ll understand how to translate your answers into revenue for your business by the end of this session.

• Best practices around multivariate and A/B testing
• Cost and resourcing: weighing the cost benefits of testing (using tools, internal ownership over testing programs)
• Testing tools that deliver results
• Prioritize tests (testing around specific pages, etc.)
• Create a testing roadmap/dashboard
• Determine which group owns testing internally

---

---

---

---

Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION

---

Attribution modeling is still a challenge, especially as the number of customer touch points increase. The challenge is not only the model that is used, but also the technology to support your model. Our panelists walk through strategies they’ve implemented, why, how they’ve worked, and their plans for the future. Wondering if your model is working? This session is for you.

• Sort through different models
• Discuss tools and technology to support your modeling
• Pull insights from your models to make informed business decisions
• Decide when you may need to modify your model
• Adjust your spend based on the model
• Quantify savings in certain areas vs. spending additionally in others

---

---

Cynthia will walk through key elements for successful loyalty program in luxury retail, as she heads the Gilt Insider Loyalty Program (which makes up 4.3% of incremental revenue for the company). Discover how you can measure incremental revenue from a loyalty program if you are not holding a control group anymore. And she’ll present how to wow your best customers with benefits that don't cost you money.

• Use a loyalty program to increase engagement and conversion, and decrease churn among already active customers
• Leverage your most engaged customer base to partner with brands that want access to them and create a new source of revenue
• Hear tactics to motivate members to reach the next tier

---

Getting customers to buy is the end goal for every retailer. How can you help them get the process? Our usability and eCommerce specialists review their best practices to make them convert. Do you think your site is really user-centric and helps to assist the sale? Attend this session and you’ll find out.

• Review tools that assist with conversion (outside of product detail pages)
• Look at different approaches to moving customers through the conversion funnel
• Detail the conversion point on your site
• Review triggers and deterrents for conversion
• Assisting with checkout and navigation through your site

---

---

---

Jonathan will share lessons learned from managing the implementation of two algorithmic attribution programs. As the analytics resource for all of Travelocity’s and Wyndham’s channel and site managers, he has a lot of lessons learned to share.

• Make the most out of marketing effectiveness in a two-step process
• Looking within each channel and understanding :
  

• which NBSEM keywords should you bid up/down on
• can you afford to back spend on BSEM, believing that BSEO will take up the slack
• what is the true net yield of spammy email when lifetime customer value is factored in
• how do you throttle social investment when “walled gardens” prevent clean reporting

---

Crayola has been a wholesaler for over 100 years and has continued to innovate to help raise creative kids. In 2013 Crayola made the decision to sell direct to consumer. Up until that point Crayola referred potential customers off their Crayola.com (content only) site to a partner site for a sale. They worked with the partner site and were able to double ecommerce sales from the prior year. In 2015 they are adding more channels and creating personalized product with a goal to double sales again this year. Hear about Crayola’s amazing journey and their content program from their head of global eCommerce.

---

In this session, you will see how to avoid statistical pitfalls of A/B testing design and practice. You’ll understand new potential testing areas to take your optimization program to the next level! Manan has managed over $3M in risk by identifying key issues through A/B testing, and has gotten over $2M in RPV (Revenue Per Visitor) lift on the online store page. He’s here to share his recipe for usability success.

• Understand how A/B tests are impacted by external factors
• Estimate the potential revenue reward and demystify which variable is driving the lift in your metrics
• See how to quickly move from analytics and data to action
• Improve revenue by integrating eCommerce tools with your testing platform

---

While influencers have the potential to amplify a brand's message tremendously, most influencer marketing campaigns underperform due to poor strategy and execution. This talk will present a framework for identifying and activating influencers, review some tools that facilitate campaign planning and implementation, and share examples of noteworthy influencer marketing campaigns.

---

Moderator: William R. Adler, CEO, True Fit

The foundation for every great customer experience is data. How you are using data to further personalize the shopping experience is crucial – you have to make sure what you are offering meets their expectations. This panel speaks to personalization tools, data and when and where personalization offers the best ROI. They’ll speak to topics including:

• Examine personalization tools
• Find the best strategies for personalization
• Use data effectively to support what you are doing
• Test, test and test again
• Resource correctly

---

---

---

---

Karen walks through the usability at Home Depot. She’ll tackle getting started (whether you are new to usability or making the shift from traditional lab) and how to answer your research and UX challenges.

• Looking at cost benefits
• Adoption of practices
• A review of Agile / Waterfall
• Increase in revenue, decrease in code and rework

---