August 10 - 13, 2015
Main Conference Day Two
Tuesday, December 8th, 2015
10:05 Keynote Case Study: The Digital, Cultural and Algorithmic Reinvention of Ashley Stewart – A Story of Core Principles and Innovation
Learn how a twice bankrupt brick-and-mortar retailer (without corporate WiFi) has become one of the country’s fastest growing, most engaged multi-channel brands in less than one year. Ashley Stewart is now a leading global plus-size fashion brand with a national store footprint, with tons of social engagement and a super high growth mobile driven eCommerce platform. Using learnings from their journey, this keynote will show a story of a digital revolution whose foundation was set in the principles and core values of their customers.