Our group of multi-channel mavens debate and outline their multi-channel strategies. They’ll talk technology usage, organizational structures to infrastructure and even fulfillment. Leave with a detailed picture of how you can maximize your strategies, looking both internally and externally.

• Evolve your cross-channel capabilities to become fully omni-channel
• Infuse technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support
• Put technology in place to help cross-channel shoppers

Everything comes down to testing, and pulling off successful programs are really key to your success.

If you are going to test, where do you start? How are your tests structured and why? What are you doing with the results? You’ll understand how to translate your answers into revenue for your business by the end of this session.

• Best practices around multivariate and A/B testing
• Cost and resourcing: weighing the cost benefits of testing (using tools, internal ownership over testing programs)
• Testing tools that deliver results
• Prioritize tests (testing around specific pages, etc.)
• Create a testing roadmap/dashboard
• Determine which group owns testing internally