Hugo Smoter, Head of Global Marketing at Spreadshirt
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Hugo Smoter

Head of Global Marketing

Check out the incredible speaker line-up to see who will be joining Hugo.

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Main Conference Day Two

Tuesday, December 8th, 2015

14:00 Voice Your Opinion! Interactive Working Groups: Your Checklist For Checkout

We’ll kick off with a short case study around the success that Spreadshirt has had with improving their checkout experience. Right before Christmas, they revamped their process and saw a nearly 7% increase in conversions. Hugo will review their old checkout and the changes that they made in detail, as well as present their new process. He will then walk through a “checkout checklist”, gathering audience feedback around every improvement that they’ve made, with an open discussion around what works (and pitfalls to avoid). Now is the time to make final improvements that can truly move the needle during the upcoming holiday season.