Cynthia Kleinbaum, Director Loyalty Marketing at Gilt Groupe
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Cynthia Kleinbaum

Director Loyalty Marketing
Gilt Groupe

Check out the incredible speaker line-up to see who will be joining Cynthia.

Download The Latest Agenda

Main Conference Day Two

Tuesday, December 8th, 2015

16:00 Case Study: The Keys To Loyalty Success In Luxury Retail

Cynthia will walk through key elements for successful loyalty program in luxury retail, as she heads the Gilt Insider Loyalty Program (which makes up 4.3% of incremental revenue for the company). Discover how you can measure incremental revenue from a loyalty program if you are not holding a control group anymore. And she’ll present how to wow your best customers with benefits that don't cost you money.

• Use a loyalty program to increase engagement and conversion, and decrease churn among already active customers
• Leverage your most engaged customer base to partner with brands that want access to them and create a new source of revenue
• Hear tactics to motivate members to reach the next tier