Manan Singh, Sr. Manager eCommerce at Shutterfly
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Manan Singh

Sr. Manager eCommerce

Check out the incredible speaker line-up to see who will be joining Manan.

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Main Conference Day Two

Tuesday, December 8th, 2015

16:30 Case Study: Rethinking Conversion Optimization From A UX Perspective

In this session, you will see how to avoid statistical pitfalls of A/B testing design and practice. You’ll understand new potential testing areas to take your optimization program to the next level! Manan has managed over $3M in risk by identifying key issues through A/B testing, and has gotten over $2M in RPV (Revenue Per Visitor) lift on the online store page. He’s here to share his recipe for usability success.

• Understand how A/B tests are impacted by external factors
• Estimate the potential revenue reward and demystify which variable is driving the lift in your metrics
• See how to quickly move from analytics and data to action
• Improve revenue by integrating eCommerce tools with your testing platform