Ross Higgins leads Newegg's global design and user experience. He and his team are responsible for defining the way users interact with the U.S. tech-focused e-retailer, and for designing the web, mobile and app user interfaces. A strong advocate for user experience within Newegg, Ross constantly evangelizes a user-centric design that employs modern techniques for data analysis and user testing.

Prior to joining Newegg, Ross was a freelance web designer/developer, an instructor in the Web Design program at the Art Institute of California and a senior front-end web developer at Fox Broadcasting, where he built and managed fox.com and mini sites for the network's TV shows. Ross also was a graphic web team lead and UX designer at ESRI, a provider of geographic information systems (GIS) software.