Maxymiser’s Managing Consultant, Chloe Lind, will cover how a strategic testing program within your organization not only optimizes your digital channels by improving conversion and online revenue growth, but is also used to optimize business functions for a company. Lind will discuss how through the deployment of A/B and Multivariate tests a company can vet other technologies, validate large scale development projects and help to define other key business objectives and further drive those decisions.