eTail East 2015 (past event)
August 10 - 13, 2015
Call: 1.888.400.5404
Catherine Bassett
Sr. Product Manger
RUE LA LA
Check out the incredible speaker line-up to see who will be joining Catherine.
Download The Latest AgendaMain Conference Day Two
Tuesday, December 8th, 2015
16:55 Personalization Panel Discussion: Using Data To Build Amazing Personalized Customer Experiences
Moderator: William R. Adler, CEO, True Fit
The foundation for every great customer experience is data. How you are using data to further personalize the shopping experience is crucial – you have to make sure what you are offering meets their expectations. This panel speaks to personalization tools, data and when and where personalization offers the best ROI. They’ll speak to topics including:
• Examine personalization tools
• Find the best strategies for personalization
• Use data effectively to support what you are doing
• Test, test and test again
• Resource correctly
The foundation for every great customer experience is data. How you are using data to further personalize the shopping experience is crucial – you have to make sure what you are offering meets their expectations. This panel speaks to personalization tools, data and when and where personalization offers the best ROI. They’ll speak to topics including:
• Examine personalization tools
• Find the best strategies for personalization
• Use data effectively to support what you are doing
• Test, test and test again
• Resource correctly