Jonathan Isernhagen, Director,  Digital Media & Analytics at Kaplan
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Jonathan Isernhagen

Director, Digital Media & Analytics

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda

Main Conference Day Two

Tuesday, December 8th, 2015

16:30 Case Study: Measuring Data Campaigns And Crafting Dashboards To Share Your Insights

Jonathan will share lessons learned from managing the implementation of two algorithmic attribution programs. As the analytics resource for all of Travelocity’s and Wyndham’s channel and site managers, he has a lot of lessons learned to share.

  • Make the most out of marketing effectiveness in a two-step process
  • Looking within each channel and understanding :
  • which NBSEM keywords should you bid up/down on
  • can you afford to back spend on BSEM, believing that BSEO will take up the slack
  • what is the true net yield of spammy email when lifetime customer value is factored in
  • how do you throttle social investment when “walled gardens” prevent clean reporting