August 10 - 13, 2015
eCommerce Business Analysis & Intelligence Manager
Leslie’s Pool Mart
Main Conference Day Two
Tuesday, December 8th, 2015
14:55 Voice Your Opinion! Interactive Working Groups: Using Google Analytics To Wisely Allocate Your Marketing Budget
Finally, you’ll get a practical take on attribution! Attribution evangelist Roy Steves will walk through the basics, using readily available tools, and examples from his own business. He’ll explain how to use insights from multitouch attribution reports to make better and more effective decisions with limited dollars. What will you walk away with? You’ll know the risks of not tracking attributed revenue across channels, how to do a detailed inspection of your spend, and leave with real answers to your burning questions. You’ll be able to adjust your budget by channel, in a way that you can reproduce monthly (or even weekly), no matter your business.