Sharan Keswani, Director of Marketing, Creative Content at Combatent Gentlemen
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Sharan Keswani

Director of Marketing, Creative Content
Combatent Gentlemen

Check out the incredible speaker line-up to see who will be joining Sharan.

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Email & CRM Summit

Sunday, November 8th, 2015

12:00 How Content Marketing Can Enrich Your Email Marketing Efforts

As consumers, we often don’t think about what channels (email, social media, content, etc.) are giving us what. We simply know what brands provide what we are looking for. Some brands are purely offer driven. Other brands are engagement-based. The best brands will deliver a great experience from beginning to end. As most brands are quick to drive a sale as their primary motive, including valuable rich content is often overlooked in email marketing strategies. Email isn’t just about driving sales. It’s about building a relationship with your customer and content marketing can help do that. You’ll hear how in this session.