Lareen Strong, VP Marketing at Franklin Covey
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Lareen Strong

VP Marketing
Franklin Covey

Check out the incredible speaker line-up to see who will be joining Lareen.

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Email & CRM Summit

Sunday, November 8th, 2015

14:05 BRAND NEW! Interactive Presentation And Hands-On Workshop: Moving The Needle Using Content Creation Programs

Content creation is more than using social media programs. Combining your efforts across marketing channels plays an important role in creating and sustaining successful content creation programs. For example, there was a campaign used across marketing channels that is partially responsible for a 30-day period sales increase of up to 300% in some instances for Franklin Covey. And an open rate on “content” emails is two-to-three times the average open rate for a “standard/sales” marketing email.

Successful programs utilize strategy, creative, technology, and analysis to make your brand shine. This hands-on interactive session will have you guess what worked in select channels, and you’ll learn why. By attending this session, you’ll learn how to:

• Align content marketing strategies and tactics with business goals.
• Select appropriate marketing channels for content type – take a guess! You could win a $50 gift card!
• Hear what worked and why
• Use brand advocates to increase engagement; piggy back off of cheerleaders.
• Build it once, use it everywhere. Analyze and repeat the successes