Drew Sirico, Sr. Director of Marketing, E-Commerce at Edible Arrangements
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Drew Sirico

Sr. Director of Marketing, E-Commerce
Edible Arrangements

Check out the incredible speaker line-up to see who will be joining Drew.

Download The Latest Agenda

The Search, Display & Online Media Summit

Thursday, October 8th, 2015

15:15 SEO Panel Discussion: Implementing Effective Measurement Of Your SEO Programs

With a passion for online marketing, our panelists are responsible for driving the overall strategy for acquisition and retention. They’ll review approaches to move you way ahead of your SEO competition in this dynamic panel. Take a close look at the performance of your program, and leave with lots of notes.

• Look at how content, SEO and social best practices tie together
• Create relevant content (videos, etc.) that has a broader reach
• Remove some of the focus on meta titles and descriptions
• Outline what works and what doesn’t (to avoid pitfalls)

Email & CRM Summit

Sunday, November 8th, 2015

08:55 Email Marketing Keynote Panel Discussion: The Email Checklist For 2015: Understanding The Technical Aspects Of Email Marketing To Garner A Greater ROI

Email remains one of the most cost effective acquisition and retention tools available to marketers, but it is changing rapidly. As are the technical issues surrounding email. Stay on the cutting edge of the evolution of email after this kick-off interactive panel.

• Understand inboxing issues
• Manage quality control (last minute changing, managing version controls, etc.)
• Work through deliverability challenges
• Deal with spam traps (and don’t get trapped)
• Learn about technical issues with ISPs that can hamper your efforts