eTail East 2015 (past event)
August 10 - 13, 2015
Call: 1.888.400.5404
Diego Nunez
Sr. Director, Digital Marketing & Ecommerce
Skullcandy
Check out the incredible speaker line-up to see who will be joining Diego.
Download The Latest AgendaRetail Innovation Summit: The Future Of Retail
Tuesday, December 8th, 2015
14:10 Translating Storytelling Into Commerce
How can a consumer electronics brand engage with consumers in a way that does not interrupt their online experience? The best way to get consumers talking about the Skullcandy brand is to tap into their interests, whether it be music, culture or lifestyle. Diego will discuss their brand story, their challenges around building consumer relationships, and how they are working through these challenges via content creation and social media management.
• Humanizing your brand
• Engaging with third party sellers
• Weaving content and editorial into the customer conversation
• Humanizing your brand
• Engaging with third party sellers
• Weaving content and editorial into the customer conversation