Diego Nunez, Sr. Director, Digital Marketing & Ecommerce at Skullcandy
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Diego Nunez

Sr. Director, Digital Marketing & Ecommerce

Check out the incredible speaker line-up to see who will be joining Diego.

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Retail Innovation Summit: The Future Of Retail

Tuesday, December 8th, 2015

14:10 Translating Storytelling Into Commerce

How can a consumer electronics brand engage with consumers in a way that does not interrupt their online experience? The best way to get consumers talking about the Skullcandy brand is to tap into their interests, whether it be music, culture or lifestyle. Diego will discuss their brand story, their challenges around building consumer relationships, and how they are working through these challenges via content creation and social media management.

• Humanizing your brand
• Engaging with third party sellers
• Weaving content and editorial into the customer conversation