Hailing from Paris, France, Frederick Lecoq leads the marketing team at Canada’s number one sporting goods retailer – FGL Sports. Frederick joined the Calgary based organization with over 15 years of strategic marketing experience, specializing in e-commerce and digital marketing, brand management, and retail strategy. Since joining the retailer, Frederick has spearheaded many successful initiatives including the launch of Canada’s first “digital flyer” which has received international accolades from the marketing industry. Before coming to FGL Sports, Frederick worked in Seoul, Korea leading the digital transformation for LG Electronics Global, in addition to holding senior titles at several world-class technology and retail organizations, including Microsoft Europe, Nokia and PepsiCo.

Throughout his career, Frederick has travelled the world in an effort to immerse himself in a plethora of multicultural marketing streams. He has established himself as a leader within the marketing community, offering high-level expertise in retail marketing and digital strategy, while showcasing proven results with industry-leading companies.