Frederick Lecoq, SVP Marketing & eCommerce at FGL Sports
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Frederick Lecoq

SVP Marketing & eCommerce
FGL Sports

Check out the incredible speaker line-up to see who will be joining Frederick.

Download The Latest Agenda

Retail Innovation Summit: The Future Of Retail

Tuesday, December 8th, 2015

10:45 Keynote: Five Keys To UnLock The Potential Of Marketing/Digitizing The Customer Retail Journey

One brand that is breaking ground in digital retail is Sport Chek, Canada’s largest national retailer of sporting goods, footwear and apparel. A member of the Canadian Tire Corporation Family of Companies, Sport Chek is digitizing their retail stores and and personalizing the consumer experience. During this session, Frederick shows how to produce content and create experiences that educate customers, highlight products, and drive home the brand. He will show Sport Chek’s five keys that unlock the potential of marketing, teaching you how strategic content planning is crucial to keeping consumers connected and involved with a brand.