Powering the Voice of the Customer Programs
The retail customer experience is core to achieving customer loyalty, positive word-ofmouth and, ultimately, profitable growth. The experience needs to deliver on your brand’s promise, and you need to understand where you are succeeding - and failing - so you can create retail experiences that keep customers coming back to you. The more channels your business employs, the greater the risk that some experiences fail to satisfy your customers. Your Voice of the Customer program must deliver insight that enables you to present a consistently excellent customer experience.