Rob is SVP at Talbots where he oversees eCommerce, Mobile, Online Marketing, eMail, and CRM. Previously he was part of the leadership team at Intent Media, a big data decisioning and marketing firm. Before joining Intent Media in 2010, Rob was CMO at Smart Destinations, a ticketing platform for museums, sights, and tours. He led online and offline marketing, as well as the web store responsible for 70% of the company's B2C sales. Previously, Rob spent several years at GSI Commerce, leading a group responsible for a diverse group of 30 online and catalog businesses, including Sports Authority, Bath & Body Works, Major League Baseball, Elizabeth Arden, and iRobot. Earlier in his career, he worked for Fort Point Partners building ecommerce platforms for companies like BestBuy and J.Crew. He focused on the Internet while at McKinsey & Co. and was part of Internet pioneer Worlds Inc. in the mid-90’s.
Follow Rob @schmults