Amanda Kendrick

Director eCommerce
Pep Boys
Amanda Kendrick is the Director of eCommerce at Pep Boys. She previously served as the Director of Online Merchandising and Business Development. At Pep Boys, Amanda has overseen the rise in natural search results through optimization of all on-site content including video, service and authoritative content for the pepboys.com. In her new role, Amanda oversees all of eCommerce operations including customer service, logistics, functional enhancements, market place expansion and non-product content. She has more than eight years in the eCommerce industry working at David's Bridal and Boathouse Sports.


16:30 Cross-Channel Future Panel Discussion: Bringing Cross-Channel Into The Future

Our group of multi-channel mavens debate and outline their multi-channel strategies. They’ll talk technology usage, organizational structures to infrastructure and even fulfillment. Leave with a detailed picture of how you can maximize your strategies, looking both internally and externally.

• Evolve your cross-channel capabilities to become fully omni-channel
• Infuse technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support
• Put technology in place to help cross-channel shoppers

11:50 Case Study: A 360 Journey Of Mobile At Pep Boys

Amanda and Chris have been on a mobile journey this past year, and have been iterating (and reiterating) their mobile experience. They’ll take you on their journey, from how they started, to what they did, to their results. Take a thorough look at how mobile is changing at Pep Boys.

• Define the need: how to decide if you should build a site
• Decide on a path: Responsive, adaptive, translation layer
• Implement: Design, develop, deploy
• Test: how do you decide what to test?
• The Results: how did it work out?
• Continuous improvement: Ideate, test, and implement (rinse and repeat)