Anabela Perozek

CMO
ShoeBuy
Anabela Perozek is Chief Marketing Officer at ShoeBuy, where she is responsible for all aspects of marketing strategy and execution, including brand, site and customer experience, and the growth and engagement of its customer base. In this role, she leads a talented group of individuals who are committed to improving ShoeBuy’s customer experience.
 
With nearly two decades of online and retail experience, Anabela brings a proven track record of efficiently driving customer growth and engagement. Anabela joined ShoeBuy from Staples, where she served as the Vice President of Marketing for Staples.com. In that role, she was responsible all customer acquisition, customer development, and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Anabela also held roles in various business units and functional areas including Corporate Strategy, Retail Marketing, Contract Operations, and Online Sales and Marketing. 
 
Follow Anabela @shoebuy



Main Conference Day One

10:55 AM Innovation Keynote Panel Discussion: Looking At Innovation In Retail: Growing Your Business In 2015 And Beyond

Many organizations have faced becoming stuck in a “retail rut”. Not these companies. They are focused on staying on the cusp of innovation, by removing barriers to gain a competitive edge. Inspire your organization and drive innovation after leaving this keynote session.

• Define what innovation means in your organization
• Look at non-traditional programs as a means for innovation
• Review different technology options to support your initiatives
• See what types of opportunities exist for retailers both today and in the future
• Measure success (and ROI) on your programs