Bryan Robertson

Sr. Digital Guest Experience Analyst
Bryan recently joined lululemon athletica as a Sr. Digital Guest Experience Analyst. There he is focused on broadening the clothing retailer's digital analytics and optimization programs utilizing his 15 years of digital analytics experience. Previously he spent 8 years at OpenRoad Communications consulting with crown corporations and Fortune 500 clients such as Honeywell and Electronic Arts on digital strategy, performance measurement, and service design.  Bryan's career also includes design, front end development, user experience, producer, and executive producer roles at TELUS's web content portal and customer portal teams.

16:30 Data Panel Discussion: Creating Specific Solutions For Your Customers Using Data

Data is central to shaping experiences that really help customers buy (quickly and repeatedly). How are you gathering customer data and what are you really doing with it? This panel goes through ways to help help customers reach checkout and buy, using data.

• Drive your customer towards a specific activity using data sets
• Use your current data to structure experiences that help customers buy
• Leverage and reuse that customer data (purchase data, behavioral data, etc.) to encourage them to buy
• Redeploy customer data into a specific commerce experience across different channels