Diego Nunez

Sr. Director, Digital Marketing & Ecommerce
Skullcandy
Diego Núñez has spent his career driving growth and digital innovation for leading advertising, entertainment and consumer product companies. Diego is the Senior Director of Digital Marketing & Ecommerce at Skullcandy where he is responsible for spearheading the growth and strategic direction of the brand’s global digital business. Prior to Skullcandy, Diego drove all things digital for Beats by Dr. Dre., leading the strategy and execution of the company’s global digital brand, social media, online marketing and e-commerce. He was previously a Director of Digital for David & Goliath advertising and an Online Producer at The Walt Disney Company. Diego has applied his extensive digital, marketing and entrepreneurial expertise to building brands from a challenging stage. He attended Art Center College of Design and holds a B.S. in Business Administration from Babson College.


14:10 Translating Storytelling Into Commerce

How can a consumer electronics brand engage with consumers in a way that does not interrupt their online experience? The best way to get consumers talking about the Skullcandy brand is to tap into their interests, whether it be music, culture or lifestyle. Diego will discuss their brand story, their challenges around building consumer relationships, and how they are working through these challenges via content creation and social media management.

• Humanizing your brand
• Engaging with third party sellers
• Weaving content and editorial into the customer conversation