James Smith

EVP, Americas
James Smith joined the Criteo team as EVP, Americas in 2015 after serving as CRO for Verve Mobile in New York. He brings with him unsurpassed mobile and cross-screen advertising expertise and a network of strong relationships in the e-tail and publisher communities. Having held CRO and SVP positions at digital divisions of Warner Brothers, Huffington Post and AOL, Smith’s leadership experience encompasses both the advertiser and publisher perspectives at some of the industry’s most influential companies. He will guide Criteo’s North American sales strategies and operations and help expand Criteo’s presence in the growing LATAM market.

10:30 Keynote: Four Key Predictions for Mobile Commerce…And What You Can Do About Them

Every quarter Criteo analyzes data from more than 1.4 billion transactions to understand how consumer shopping behavior is evolving across devices and establish benchmarks that help retailers evaluate their own mobile and cross-device readiness. In this presentation Criteo’s EVP of Americas, James Smith, will unveil four key predictions distilled from this massive data set as well as specific recommendations on how to capitalize on these trends, based on best practices and case studies from leading e-commerce marketers. In this keynote session, you’ll learn:

• Smartphones will dominate ecommerce
• Your mobile website is probably worse than you think
• Mobile needs to be the center of your marketing in 2015
• Mobile is complicated! Apple and Android, browser and apps.
• Universal match is essential for a cross-device world