Matt has been with Krux for 4 years and currently serves as the Chief Revenue Officer leading sales and business development activity globally. Krux is the industry's leading Data Management Platform (DMP) helping brands manage their people data to improve consumer experiences, advertising effectiveness and revenue. Over the last 15 years, Matt has worked closely with retailers providing technology solutions to meet e-commerce, marketing, and analytical needs. Prior to Krux, Matt worked at industry leaders: Akamai and ATG leading teams in software, media and data solutions.
Main Conference Day One
• Drive your customer towards a specific activity using data sets
• Use your current data to structure experiences that help customers buy
• Leverage and reuse that customer data (purchase data, behavioral data, etc.) to encourage them to buy
• Redeploy customer data into a specific commerce experience across different channels