Patrick Tripp

Senior Product Marketing Manager
Adobe
Patrick is focused on product strategy for cross-channel campaign management at Adobe and has over 15 years of experience in the technology, consulting, and marketing industries.  Previously, Patrick led go-to-market strategy for real-time marketing solutions at Pegasystems. Prior to that, he spent several years in research and product management at Forrester Research. He has also worked in the travel and financial services industries. Patrick has an MBA from Boston University with a concentration in Marketing.


Main Conference Day One

16:30 PM Cross-Channel Future Panel Discussion: Bringing Cross-Channel Into The Future

Our group of multi-channel mavens debate and outline their multi-channel strategies. They’ll talk technology usage, organizational structures to infrastructure and even fulfillment. Leave with a detailed picture of how you can maximize your strategies, looking both internally and externally.

• Evolve your cross-channel capabilities to become fully omni-channel
• Infuse technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support
• Put technology in place to help cross-channel shoppers